<b>Payout per conversion decays ~40% per geo tier, but volume rises faster</b>
Geo tier = standard grouping of countries by purchasing power and competition.
— Tier-1 CPA index: 100 ▏▏▏▏▏▏▏▏▏▏
— Tier-2: 61 ▏▏▏▏▏▏
— Tier-3: 36 ▏▏▏
— Available impression volume, Tier-3 vs Tier-1: 3.8x ▏▏▏▏▏▏▏▏
The payout curve is roughly geometric across tiers while supply is far cheaper down-tier; total profit potential can peak in Tier-2 for many funnels. n=8 verticals, normalized to Tier-1=100.
Read: model revenue as payout x volume x cost, not payout alone, before dismissing lower tiers.
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<b>Payout per conversion decays ~40% per geo tier, but volume rises faster</b>
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