<b>The 3-Touch Onboarding Loop</b>
New members decide in 48 hours whether they belong. Three timed touches, no more, no less.
The cadence (cadence = the fixed timing of repeated actions):
☐ Touch 1 — minute 0: a pinned welcome that names ONE first action, not five
☐ Touch 2 — hour 24: a personal nudge tied to what they said on entry
☐ Touch 3 — day 5: an invite to contribute, not just consume (ask a question they can answer)
The trigger for each touch is time-since-join, automated where you can, manual where it matters.
Kill anything outside these three. A welcome flow with seven steps has a drop-off cliff at step three — you are training people to ignore you before they ever engage.
Measure: percent who complete the first named action within 48 hours. Below 40 percent, your touch 1 ask is wrong.
Save this for your next launch.
The Loop System
@TheLoopSystem
<b>The 3-Touch Onboarding Loop</b>
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