<b>The link-in-first-comment trick is mostly cargo cult</b>

<b>The link-in-first-comment trick is mostly cargo cult</b>
Everyone says: "Never put your link in the post — drop it in the first comment so the algorithm doesn't bury you."

The claim: outbound links get suppressed, comments dodge the penalty.

What's actually true: LinkedIn has openly walked back hard link suppression more than once, and posts with native links now perform fine in plenty of accounts. What the comment trick actually does is add friction — readers have to expand comments, find it, click. You trade a tiny phantom reach penalty for a real, measurable drop in click-through. Test both on the same offer for two weeks before believing your guru.

It's not the link. It's that you never measured the clicks.