<b>One viral post can quietly wreck your next ten</b>
Everyone says: "Go viral, bank the followers, ride the momentum into your next posts."
The claim: a viral hit gives you a reach tailwind and a bigger, warmer audience.
What's actually true: a post that escapes your niche pulls in thousands of followers with zero affinity for your actual topic. Your next post seeds to that diluted pool, they don't engage, seed-engagement-rate tanks, and reach drops below your pre-viral baseline. The "momentum" is often a hangover.
The mechanism: virality optimizes for the broadest possible audience, which is the opposite of the tight, engaged one the relevance model rewards day-to-day.
Tested alternative: after a viral spike, post tightly on-topic to re-concentrate your audience, and ignore the follower bump until engagement-per-follower recovers.
It's not that virality builds you. It's that the wrong crowd showed up.
Feed Heretic
@FeedHeretic
<b>One viral post can quietly wreck your next ten</b>
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