<b>AI in the martech stack: the skeptic's reading list</b>
Past the hype cycle, here's where machine assistance genuinely earns a slot.
— <b>1. Where LLMs actually help in marketing ops</b> — taxonomy cleanup and ticket triage beat "write my campaign." Source: chiefmartec.com.
— <b>2. RAG over your knowledge base, plainly</b> — grounding an assistant in your docs so it stops hallucinating policy. Source: Anthropic docs.
— <b>3. Evaluating AI features in tools you buy</b> — the questions that separate real models from a thin wrapper. Source: a16z.
— <b>4. The human-in-the-loop pattern</b> — where to keep a person before anything customer-facing ships. Source: Reforge.
Skip if you've already got an evaluation framework. Essential before you trust a tool's "AI" tab with real workflows.
That's the stack for this week. Forward to a teammate.
Stack Curator
@StackCurator
<b>AI in the martech stack: the skeptic's reading list</b>
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