<b>Cost cap (max CPA you tell Meta to hit) won't spend? Stop raising the cap.</b>

<b>Cost cap (max CPA you tell Meta to hit) won't spend? Stop raising the cap.</b>

Raising it teaches Meta your real ceiling and it creeps spend up to meet it.

Seed it right:
— Launch the cap 15-20% ABOVE your target for the first 3 days
— Let it gather 30-50 conversions before judging
— Then step the cap DOWN 5% every 2 days until delivery wobbles
— Back off one step when it does

You're finding the floor by walking down to it, not guessing high.

Risk: step down too fast and delivery dies cold, hard to revive.

Run the walk-down on ONE cost cap set. Patience beats a panic raise.