<b>SOP 02: The 60-Second Kill-Switch Screen</b>

<b>SOP 02: The 60-Second Kill-Switch Screen</b>

Most listings deserve a 'no' in under a minute. Run these instant disqualifiers before any deep work, so diligence time goes only to real candidates.

— Traffic source: is it majority organic/direct, or paid/social that dies on day one? FAIL = pass.
— Multiple: is the asking price inside a sane band for the niche? FAIL = pass unless there's a reason.
— Age: under 18 months old? FAIL = no proof it survives a core update; treat as high risk.
— Niche fit: can YOU operate this niche, or is it foreign-language/highly technical/regulated beyond you? FAIL = pass.
— Trend: is the traffic graph rising, flat, or visibly dying? Dying = pass.

PASS = all five clear, promote to full diligence. FAIL on any = archive and move on. Speed here funds your depth later.

Save this — run it every deal.