<b>Curious how the pros warm up cold buyers? Retargeting layers.</b>
Matched Audiences means showing ads to people LinkedIn already knows from YOUR data — website visitors, your email list, or people who watched your video.
Think of it like a coffee shop remembering your regulars. You greet returning faces differently than strangers.
A simple warm-up ladder:
— Strangers see a short, fun thought-leadership post (no "buy now")
— People who watched 50% of that video get a case study
— People who visited your pricing page get a demo invite
Each layer is a separate Matched Audience. You're not selling to cold traffic — you're moving people one small step closer.
<b>Why it matters:</b> Cold audiences convert poorly. Warm ones already trust you, so your cost per lead drops sharply.
Next step: Install the LinkedIn Insight Tag so you can start collecting website visitors today.
B2B Lever
@B2BLever