<b>Stop using emojis as decoration. Use them as line breaks.</b>

<b>Stop using emojis as decoration. Use them as line breaks.</b>

Nobody's charmed by a sparkle next to 'amazing.' But a single arrow that drags the eye to your offer? That's formatting, not cuteness. An emoji is a typographic tool the feed won't let you bold — pattern interrupt, bullet, pointer. Everything else is confetti you're throwing at people who came to buy.

Fight me.