The broken-link-to-edit playbook, step by step

The broken-link-to-edit playbook, step by step

Curated from a couple of revived classics making rounds again.

— Scan target pages for dead outbound links with a crawler, per an agency tutorial.
— Match the dead link's topic to a page you can offer as replacement — a forum thread stresses this match is everything.
— Pitch the fix as a favor, link to yours as the natural swap (a Reddit case study).
— Follow up once if no reply; conversion clusters on the second email.

Editor's note: sources agree this still works because you're offering genuine value, not just asking.

Pick of the week: a post noting the highest yield comes from pages with multiple dead links — hosts are clearly not maintaining them.