Auditing edits you already bought: a quarterly checklist

Auditing edits you already bought: a quarterly checklist

Curated from a couple of "link maintenance" posts that don't get enough attention.

— Re-crawl every placed URL for 200 status and your link still present — a forum thread reports 5–15% quietly vanish.
— Check dofollow hasn't flipped to nofollow after a host CMS update (an agency caught this at scale).
— Confirm the page is still indexed, since deindexed hosts pass nothing, per a Reddit comment.
— Log anchor + date so you can prove what you paid for if a link drops.

Editor's note: most people buy and forget; the maintenance pass is where wasted budget hides.

Pick of the week: a blog recommending a simple monitoring tool ping on each URL monthly so drops surface fast.