Building an anchor-text plan for an edit campaign: a curated checklist

Building an anchor-text plan for an edit campaign: a curated checklist

Collected from a few link-profile teardowns circulating lately.

— Branded + naked URL should dominate, roughly 50%+, per an agency audit thread.
— Partial-match for the bulk, exact-match kept under ~10% — a Reddit analysis of penalized sites keeps landing there.
— One anchor per target URL per host, never two exact-match from the same domain (a forum tip).
— Map anchors to a spreadsheet before buying, not after, so the ratio is designed not accidental.

Editor's note: most sources stressed that edits get over-optimized faster than guest posts because they're easy to buy in bulk.

Pick of the week: a teardown showing a site that ranked by using the surrounding sentence, not the anchor, to carry the keyword.