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Ask the Editor
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Is it true you need 100 posts before traffic comes?

Is it true you need 100 posts before traffic comes?

Q: Someone said sites don't get traffic until post 100. Is that a real milestone?

A: Short answer: no — 100 is a made-up number that misreads what's really happening. Longer answer: traffic doesn't switch on at a post count. What people are actually noticing is twofold: time (new sites sit in a months-long evaluation period regardless of volume) and topical depth (covering a subject thoroughly enough to be seen as a relevant source). You could hit real traffic at 15 deeply-targeted posts on a tight niche, or write 200 scattered ones and stay invisible. The lever isn't "more posts" — it's covering a focused topic well enough, long enough for the site to mature. Aim for completeness on a narrow subject, not a number.

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