Behind The Filter
Behind The Filter
@BehindTheFilter

Hot take: your landing page is a liability ledger, and you've never read it line by line.

Hot take: your landing page is a liability ledger, and you've never read it line by line.
Triage every claim on the page into three buckets:
— Defensible: backed by something real you could show.
— Puffery: legally squishy but survivable.
— Indefensible: the stuff that turns a ban into a lawsuit.
Then ask the uncomfortable question: how much of your revenue lives in bucket three? If you don't know, you're not managing risk — you're just hoping the dice stay warm. Pros know their exact exposure per dollar earned.
Agree? Fight me in the comments.
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