Q: Where's the 'anonymize IP' setting in GA4 — I need to turn it on for GDPR?

Q: Where's the 'anonymize IP' setting in GA4 — I need to turn it on for GDPR?

A: There isn't one, and looking for it wastes your afternoon. This is pure Universal-Analytics carryover.

— GA4 never stores or logs IP addresses for EU traffic — IP anonymization is on by default and not configurable. There's no checkbox because there's no choice.
— What you actually configure is Consent Mode (Admin → not GA4 — set in your tag/CMP) and EU data residency, which GA4 handles automatically.
— Old guides screenshotting an 'anonymizeIp' field are describing the dead UA tag.

TL;DR: No 'anonymize IP' toggle exists in GA4 — IPs are already dropped for EU users. Focus on Consent Mode instead.

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