<b>Why you can't pick your own sitelinks</b>

<b>Why you can't pick your own sitelinks</b>

Today's lesson: a <b>sitelink</b> — those 4 to 6 extra links under a result that jump you to inner pages — is chosen by Google, not by you. Many beginners hunt for a setting to add them. There isn't one.

Think of it like a librarian deciding which chapters of your book to put on a little display card. You can't hand them the card. But you can make your book easier to read.

Here's how to gently nudge which pages show up:

1. Give every important page a short, clear title ("Pricing", not "Plans & Packages Overview 2024").
2. Link to those pages from your homepage with plain words, so Google sees they matter.
3. Keep your site structure shallow — important pages one click from home.

Do this and Google has good options to choose from.

Try this: search your own brand name and note which 4 pages show as sitelinks. Are they the ones you'd pick? 🎓