<b>Today's term: paid usage (whitelisting)</b>

<b>Today's term: paid usage (whitelisting)</b>

There's a quiet difference between a brand sharing your post and a brand turning it into an ad behind your name.

<b>What it is</b> — paid usage (often called whitelisting) means the brand runs your content as ads, sometimes from your own handle.

<b>Why it matters</b> — that's worth far more than a single post. Your face, your voice, scaled to thousands of strangers.

<b>Simple example</b> — your post fee is $500. If they want to run it as ads for 90 days, a common add-on is 50-100% of base, so $250-$500 extra.

<b>Your move</b> — when you see "paid media" or "whitelisting," never bundle it into the base fee. Price it as its own line.