Scoring contextual relevance before you place: a curated rubric

Scoring contextual relevance before you place: a curated rubric

A few relevance frameworks shared by content-led SEOs, condensed.

— Paragraph-level fit: the sentence around your link should read as if it always belonged (an agency style note).
— Topic of the host page, not just the site, must match your target — per a Reddit thread on "relevance decay."
— Co-occurring entities: a blog suggests checking the page mentions related brands/terms naturally.
— User-intent alignment: informational page linking to a commercial target raises flags.

Editor's note: every source warned that a relevant domain with an irrelevant page is the most common overpay.

Pick of the week: a write-up arguing that the surrounding 40 words matter more for AI-era ranking than the anchor itself.