<b>Outstream video vs a display anchor</b>

<b>Outstream video vs a display anchor</b>

What it does: drops a video player into the content (or a sticky corner) that plays an ad when in view. Video CPMs dwarf display.

Setup effort: 3/5 — outstream is a slot type in most managers; sticky-on-scroll adds config.

RPM lift seen: outstream video CPMs run 3-8x display, so even modest fill adds +10 to +25% page RPM. Sticky-on-scroll (player shrinks to a corner) extends play time and lift further.

Pros
— Highest-CPM format available to most publishers
— No content licensing needed (it's ad-only)

Cons
— Autoplay UX risk; sound-on policies vary and annoy users
— Heavy on mobile data/CPU; can hurt scroll perf and CWV

Verdict: run one muted outstream unit, sticky-on-scroll, capped to one per page. Lift: ★★★★☆ — Risk: ★★★☆☆
Best for: most content sites leaving video money unclaimed. Skip on perf-critical or data-sensitive audiences.