<b>The offer that looks profitable but isn't</b>

<b>The offer that looks profitable but isn't</b>

<b>Q:</b> My offer shows positive ROI in the tracker but my bank balance isn't growing. What's going on?

A: Three usual culprits, all hidden from a naive tracker view:

— Reversed conversions: payouts clawed back after your hold/scrub period, posting later than the win.
— Payment terms lag: you're profitable on paper but paid net-30, so you're funding traffic out of pocket meanwhile.
— Unattributed costs: tracker fees, hosting, refunds — small leaks the ROI line ignores.

Reconcile your tracker against actual network statements monthly, not the live dashboard. The dashboard shows gross fires; the statement shows what cleared after scrubs.

Short version: trust the network statement, not the live tracker — reversals and net-30 hide the real number.

More Qs? Drop them.