<b>New to LinkedIn Ads? Read the forecast, but don't trust it</b>
When you build a campaign, LinkedIn shows a "forecasted results" box on the right. Beginners treat it like a promise. It isn't.
Think of it like a weather forecast — useful for planning, often wrong on the day.
What it's actually good for:
— Sanity-checking audience size (under 50,000 people is usually too narrow)
— Spotting when your bid is way below the suggested range
What it gets wrong: the predicted clicks and leads. It assumes average performance, and your ad creative is never average.
So use the box to catch big mistakes, not to set expectations with your boss.
<b>Why it matters:</b> Promising 200 leads from a forecast is how new advertisers lose trust fast.
Next step: Open any draft campaign and just check the audience size number — ignore the rest.
B2B Lever
@B2BLever