<b>Using auto-appraisals without being fooled</b>

<b>Using auto-appraisals without being fooled</b>

GoDaddy/Estibot appraisals are everywhere and trusted too much. A grouped sanity guide:

<b>What they're okay for</b>
— Rough sorting of a big list ("this string has any keyword value at all")
— Spotting obvious zeros to skip

<b>What they're bad at</b>
— Brandability, end-user fit, real demand — the things that actually set price
— They over-value keyword stuffing and under-value clean short brandables

<b>The override</b>
— A human NameBio comp beats any algorithm score; appraisals are a first filter, never the verdict

📌 Pick of the day: treat auto-appraisal as a smoke detector, not an accountant. It flags, it doesn't price.