Q: "Selling through the platform's own shop is basically fee-free since there's no Shopify, right?" A: There are always fees — they're just bundled and easy to miss. TikTok Shop and Instagram/Facebook…
Q: "Shoppable videos need a hard 'BUY NOW' push or nobody clicks, right?" A: The opposite is usually true. On TikTok and Reels, overt hard-sell language gets throttled in reach and reads as an ad, so …
Q: "On TikTok Shop the cheapest listing always wins, so I should undercut everyone?" A: Price matters, but "cheapest wins" is a myth that wrecks margins. The Shop algorithm optimizes for completed, ke…
Q: "Everyone says link-in-bio is dead now that we have product tags. Should I drop it?" A: Don't drop it — product tags and link-in-bio do different jobs. Tags capture the buyer in the moment they're …
Q: "For affiliate creator deals, just sign the biggest accounts — more followers, more sales?" A: Follower count is one of the weakest predictors of affiliate revenue. A creator with 2M passive follow…
Q: "Instagram checkout gets approved the day you apply, doesn't it?" A: Not usually — and assuming it does breaks a lot of launch plans. Native checkout (buying inside the app without leaving) sits be…
