Best of the inbox: the re-engagement / win-back playbook Dead weight tanks deliverability. Here's how to win back what you can and cut the rest cleanly. 🎯 Target — Define 'dormant' by behavior, not ca…
Best of the inbox: migrating ESPs without losing deliverability Switching providers is where reputations go to die. These checklists keep your inbox rate intact. 📋 Before — Don't move reputation, rebu…
Best of the inbox: getting off a blocklist, step by step Got listed? Panic delisting requests make it worse. Here's the order that actually works. 🔍 Diagnose — Identify which list, exactly — Spamhaus …
Best of the inbox: building an affiliate welcome sequence The first five emails decide your list's lifetime value. These are the frameworks worth copying. 📥 Structure — Email 1 within 60 seconds — del…
Best of the inbox: rolling out DMARC without breaking mail The enforcement deadlines spooked everyone. This is the calm, staged path the good guides agree on. 🚀 Stage 1 — Publish p=none + rua reportin…
Best of the inbox: how to actually run a subject-line test Most 'A/B tests' prove nothing. Here's the discipline that gives you a result you can trust. 🧪 Design — One variable only — test length OR pe…
