Myth: Device routing means splitting mobile vs desktop The shortcut: one rule for mobile, one for desktop. Done. The correction: "mobile" hides iOS vs Android, app-webview vs browser, and tablet — eac…
Myth: Setting a daily cap is enough cap management The belief: advertiser says "500/day," so you set 500/day and relax. The correction: a flat daily cap burns out by noon, then sends dead traffic for …
Myth: More offers in the rotation always means more revenue The claim: stuff every offer into the smartlink so the engine "finds" the best one. The correction: rotation needs traffic per arm to learn.…
SOP: Layer a Bot/Junk Filter Before the Money Offer Protect payout offers from traffic that will never convert. — Step 1: Block known datacenter IP ranges first (cheapest check, run it at the edge). —…
Myth: Deduplicate clicks by IP and you're clean The advice: drop repeat clicks from the same IP to kill duplicates. The correction: IP alone fails both ways. Carrier-grade NAT puts thousands of real u…
Myth: Equal weights are the "fair" way to start a test The instinct: give every new offer the same weight so it's a level field. The correction: equal weight wastes paid traffic on offers you already …
