Deep dive: setting a performance budget for a lander, step by step Page speed and conversion are linked, but the relationship is non-linear and most-cited badly. The defensible version: Google's aggre…
Deep dive: instrumenting scroll depth so you measure attention, not guesses Most teams argue about page length with zero data. Scroll-depth tracking ends the argument. The research backdrop: engagemen…
Deep dive: a one-pass checklist to strip cognitive load from a lander Cognitive load is the mental effort a page demands to be understood. The framework comes from Sweller's Cognitive Load Theory (edu…
Deep dive: a placement map for social proof that actually gets read Social proof works because of informational conformity — Cialdini's synthesis of decades of research: under uncertainty, people use …
Deep dive: a content inventory for deciding what earns an above-the-fold slot "Above the fold" survived the newspaper-to-web transition because the underlying behavior did: people disproportionately e…
Deep dive: a field-by-field teardown to cut form friction Form length is the most over-discussed and under-measured lever in lead capture. The honest data: studies vary, but the direction is stable — …
