Myth: Delete Flops To Protect Your Profile

Myth: Delete Flops To Protect Your Profile
"Remove low performers so the algorithm doesn't judge you" misreads how distribution works. The correction: the feed scores each post independently in real time — a past flop doesn't tax your next upload, but deleting destroys your test data. Use the keep-and-learn SOP.
1. Never delete for performance; archive only if off-brand.
2. Log each flop's hook, format, and drop-off point.
3. Compare flops against hits to isolate the failing variable.
4. Re-run the format with the one fix, not a blank slate.
Flops are paid research. Deleting them is throwing out the data you already bought.
Run it weekly.