Geo Pulse #46 — Deciding translate vs. transcreate, page by page Theme of the week: not every string deserves a copywriter. A triage flow so you spend localization budget where it moves the needle: → …
Geo Pulse #45 — QA-ing your geo-redirect logic before launch Theme of the week: test the redirect from inside each GEO, not from your desk. A tester's checklist for IP-based routing: → List every redi…
Geo Pulse #44 — Rolling out hreflang across a multi-country site Theme of the week: hreflang is fiddly, so do it in a fixed sequence. The sequence that avoids the classic 'no return tag' errors: → Dec…
Geo Pulse #43 — Building a payment-method matrix for a new region Theme of the week: the wrong checkout kills more GEOs than the wrong offer. A one-sitting workflow to map how a country actually pays:…
Geo Pulse #42 — Shipping an Arabic (RTL) landing page without breaking it Theme of the week: right-to-left is a checklist, not a translation job. The order that saves you a second redesign: → Set dir=…
Geo Pulse #41 — Vetting a Tier-3 GEO before you spend a dollar Theme of the week: kill bad GEOs on paper, not in the dashboard. A repeatable pre-launch screen so you don't burn budget on a country tha…
