Myth: build a blacklist once, you're done The set-and-forget blocklist is a slow leak. — Confirmed pattern: pop sources rotate and remint placement IDs constantly. The garbage zone you blocked in Marc…
Myth: raise the frequency cap to scale The scaling crowd cranks caps and wonders why ROI tanks. — What we keep seeing: the 1st and 2nd impression on a user carry almost all the conversion. By the 4th …
Myth: lowest CPM source wins The floor-price chasers have it backwards. — Heard from two media buyers running the same offer: the sub-$0.30 pop source converted at half the rate of one priced 3x highe…
Our read: how to split-test pop creatives without burning your stats Most buyers test 8 creatives at once and learn nothing. Do it clean: — Max 3 variants per zone cohort; more and your daily volume c…
Playbook: testing offer-to-pop fit before you commit a dollar to scale Not every offer survives pop traffic. Qualify it cold: — Check the flow length: pop converts on 1-2 step offers; a 5-field form b…
Our read: the CPM laddering routine smart buyers use on pop Flat-bidding a pop source leaves money on the table both ways. The ladder: — Start at the network's suggested floor MINUS 10%. You'll lose t…