"You can only have one H1 per page." No. Not since 2014. That rule was real in HTML4, where one H1 anchored the document. HTML5 introduced sectioning elements — <article>, <section> — each…
The myth that on-page SEO is "set it and forget it" costs a lot of sites traffic they used to have. On-page optimization needs to evolve as the search landscape changes. Competitive queries don't stay…
"Stuff your keyword in the meta description for rankings." Sorry. The meta description hasn't been a ranking factor since 2009. Google said so on record. Cramming "best cheap running shoes" three time…
"Keep title tags under 60 characters." No. Google truncates titles by pixel width, not character count. The cutoff is around 580px on desktop. A title of 60 W's blows past that; 60 i's, l's and period…
Core Web Vitals — LCP, INP, and CLS — are confirmed ranking factors for Google. They matter more on competitive queries where quality signals are close between top results. Largest Contentful Paint (L…
"More indexed pages means more chances to rank." No. Often the opposite. Index bloat dilutes crawl attention and drags site-wide quality signals. Pruning is an on-page lever people forget. The checkli…
