<b>Word is your historical analytics aren't yours</b>

<b>Word is your historical analytics aren't yours</b>
Here's the quiet one nobody markets: most scheduling tools only retain analytics while you're a paying customer, and export usually stops at 90 days. Churn — cancel — and your two years of post-level performance data evaporates with the account.
Why it matters: that backlog is the actual moat for proving what content works. Before you commit to any suite, find the export limit. The ones that let you pull raw CSV beyond a year are rare and worth more than the feature list suggests.
Watching this.