Q4 delivers 31% of annual commission in 9 weeks

Q4 delivers 31% of annual commission in 9 weeks
Nov 1–Dec 26 historically accounts for ~31% of yearly Associates earnings. Conversion rate jumps from a ~3% baseline to ~9% on Cyber Monday. The prep checklist, run by Oct 1:
— Refresh every 'best X for 2024' title to current year — stale years cut CTR ~22%
— Pre-verify ASIN stock; Q4 stockouts spike 3x
— Build a /deals page now so it ages and indexes before traffic hits
— Pre-write Black Friday content in October; publish-schedule it
— Confirm OneLink is live — Q4 international traffic rises ~14%
— Bookmark the category rate sheet; rates sometimes shift for the season
So what: Q4 is won in October. Sites that prep by Oct 1 capture the conversion spike instead of scrambling through it.