Playbook: Pre-flight a forex creative through a compliance checker

Playbook: Pre-flight a forex creative through a compliance checker

What it is: A checklist to run ad creatives and landers through compliance logic before a broker's compliance team (or a regulator) flags them.

Best for: Affiliates running paid forex/CFD traffic in regulated GEOs where banned claims get accounts terminated.

The checks, in order:
— Banned-claim scan: no 'guaranteed returns', 'risk-free', 'get rich', or fixed income figures. Run a keyword list against ad copy and lander text — this is the fastest automatable check.
— Risk-warning presence: confirm the required disclaimer (e.g. 'CFDs are complex instruments… X% of retail accounts lose money') appears and is legible, not 4px grey-on-grey.
— GEO targeting sanity: block jurisdictions where CFD marketing to retail is restricted. Targeting them is the fastest path to a takedown.
— Landing-page parity: the page the user lands on must match the ad. Bait-and-switch is a documented termination reason.
— Incentive language: 'bonus' and 'free money' wording is restricted in many regions — flag for review, don't auto-publish.

Pros:
— A keyword + disclaimer check catches most terminable mistakes in seconds
— Cheap insurance against losing a whole broker relationship

Cons:
— Automated scans miss context; a human still reviews edge cases
— Rules differ by GEO and update often — your blocklist decays

Who should skip this: Affiliates running only in unregulated GEOs on offers with no compliance terms — though that's its own risk.

Verdict: Scan copy, then ship.