<b>What's that gray text next to my subject line?</b>
That little line after the subject is the <i>preview text</i> (also called preheader). It's the second headline most people read before deciding to open — and most beginners leave it blank.
Why it matters: if you ignore it, inboxes grab the first random words of your email ("View in browser...") — a wasted chance to pull someone in.
✅ Do this:
— Find the "preview text" field in your email editor
— Write one short line that adds to the subject, doesn't repeat it
— Keep it under about 50 characters so phones don't cut it off
Subject and preview are a tag team: the subject opens the door, the preview text invites you through.
Homework: add real preview text to your next email instead of leaving it empty.
New here? Start with the basics above.
Inbox 101
@inbox_oneoone
<b>What's that gray text next to my subject line?</b>
Этот пост опубликован в Telegram-канале Inbox 101. Подписаться можно по ссылке: @inbox_oneoone.