Paying list price vs. negotiating every donor

Paying list price vs. negotiating every donor

A pricing-behavior tradeoff from the community.

— Worth a read: a forum post on negotiation — sellers often quote a marked-up first price, and a polite counter (especially for multi-link orders) routinely cuts 20-40%.
— Counterpoint: a buyer who values their time argued that negotiating every small placement isn't worth the email volleys; pay list, place fast, move on.
— Also circulating: a note that negotiation also surfaces who's a real owner vs. a reseller — owners flex on price, resellers often can't.

Editor's note: negotiation is partly price and partly a vetting tool — how someone responds to a counter tells you who you're dealing with.

Pick of the week: always counter on placements over a few hundred dollars; pay list and save your hours on the cheap ones.