Framework: The 3-Touch Broken-Link Outreach Sequence
One workflow, three gated touches. Never improvise.
Touch 1 (Day 0): Subject names their page. Body: "Link to [resource] in paragraph X returns a 404." One screenshot. No pitch yet.
QA gate: did they reply or fix it? If fixed without your link, close.
Touch 2 (Day 4): Soft suggest your replacement as the fix. One sentence.
Touch 3 (Day 9): Final value-add — offer an updated stat or a second resource. Then stop.
— Automation fits in scheduling and merge fields; the dead-URL proof must be verified manually per send.
Definition of done: every prospect receives at most 3 touches, each logged with timestamp and outcome (fixed / linked / dead / unsubscribe).
Dead Link Detective
@DeadLinkDetective
Framework: The 3-Touch Broken-Link Outreach Sequence
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