Stop blasting your entire database: 3 segmentation rules for high inbox rates

Stop blasting your entire database: 3 segmentation rules for high inbox rates

Segmentation is a deliverability tool. Blasting inactive users triggers filters. By isolating engaged subscribers, you signal to ISPs that your content is wanted, building a reputation buffer that protects your domain status.

Focus on activity-based filtering. Group users who interacted in the last 60 days. If an address stays silent, move it to a sunset flow. This prevents bounce spikes and protects you from dormant spam traps that destroy sender scores.

Behavioral data reduces complaints. Tailoring content based on sign-up sources ensures relevance. A targeted message is rarely reported, while generic noise ends up in junk folders regardless of your technical authentication.

Automate these workflows to move contacts between segments in real-time. Regular pruning is the only way to ensure consistent placement in the primary inbox.