Myth: Grow Followers First, Reach Follows

Myth: Grow Followers First, Reach Follows
"Build the audience, then content spreads" reverses the actual mechanic. The correction: on for-you feeds, reach comes from per-post performance to non-followers — followers are an output of viral posts, not a prerequisite. Run the cold-reach SOP.
1. Treat every post as if 90% of viewers don't follow you.
2. Open with context, never "as I said last time."
3. Optimize for save + share rate, which the cold pool weighs heavily.
4. Let follower growth be the lagging metric you report, not target.
Follower count is a scoreboard, not a multiplier. Chasing followers before format makes a slow, expensive list. Win cold first.
Run it weekly.