The reach-loss signature people call "shadowban" is a sudden 60-80% hashtag-reach drop with feed reach intact Most "shadowban" panic is a misread. The data shows a specific, separable pattern. — Genui…
Trending audio drives a median 22% of Reels reach — but only in a 5-day window The audio page is a real discovery surface with a sharp expiry. — Audio age 0-2 days (rising): ██████ 28% of reach via au…
Save rate predicts 7-day reach with r=0.71; like rate predicts almost nothing We ran correlations between each engagement signal and downstream reach. The hierarchy is clear. — Saves → 7-day reach: r=…
Carousels now out-reach Reels for accounts under 20k by a median 1.7x The blanket "Reels win" advice inverts below a size threshold. —…
Sub-2k accounts post a median reach rate of 34% — higher than any larger cohort The inverse relationship between size and reach rate is consistent and underrated. —…
Worth your feed @ReelsTrenchNotes. Field notes from someone posting Reels daily: what's working THIS week, the hooks… We read it, you probably should too.…
