<b>Geo Pulse #16 — Theme: device and OS are GEO signals in disguise</b>
This week: skip the country dropdown for a second — device split predicts spend almost as well as the flag.
— → <b>iOS share = wealth proxy</b>: high iPhone penetration (US, UK, Nordics, Japan, Australia) correlates with higher ARPU and CPM. Source: StatCounter OS data.
— → <b>Android-dominant GEOs</b>: most of Asia, Africa, LatAm — budget devices, lower per-user spend, higher volume. Credit: StatCounter regional.
— → <b>Old Android long tail</b>: Tier-3 audiences run outdated OS versions — modern JS-heavy LPs silently fail. Test on old WebView. Source: device-fragmentation reports.
— → <b>Carrier vs WiFi</b>: in metered-data GEOs, carrier traffic behaves differently (lighter sessions) than WiFi. Credit: mobile-measurement firms.
— → <b>RAM/screen reality</b>: sub-3GB devices choke on heavy creatives. Page weight is a GEO targeting parameter.
Rule of thumb: layer device + OS onto your GEO bids. A cheap country on flagship iOS is a different audience than the same country on $80 Androids.
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<b>Geo Pulse #16 — Theme: device and OS are GEO signals in disguise</b>
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