Myth: Setting a daily cap is enough cap management

Myth: Setting a daily cap is enough cap management

The belief: advertiser says "500/day," so you set 500/day and relax.

The correction: a flat daily cap burns out by noon, then sends dead traffic for 12 hours, or front-loads low-quality clicks the advertiser later scrubs. Pacing is the real job.

SOP — paced cap:

— Step 1: Convert the daily cap to an hourly target (500/day ≈ 21/hour).
— Step 2: Set a pacing rule: throttle weight down as you approach hourly target.
— Step 3: At 90% of daily cap, auto-shift overflow to the fallback offer.
— Step 4: Reset counters on the advertiser's timezone, not yours.

Checklist:
☐ Hourly pacing configured, not just daily total
☐ Overflow routes to a paying fallback
☐ Reset time matches advertiser timezone

Reconfirm timezone and cap each week.