Q: "Everyone says link-in-bio is dead now that we have product tags. Should I drop it?"

Q: "Everyone says link-in-bio is dead now that we have product tags. Should I drop it?"
A: Don't drop it — product tags and link-in-bio do different jobs. Tags capture the buyer in the moment they're watching one specific item. Link-in-bio is your catalog home base for everyone who comes from a comment, a story screenshot, or a DM where no tag exists.

Keep both because:
— Not every surface supports tags (Stories reshares, some Reels placements, comments)
— Bio links carry your full range, bundles, and current promo
— Cross-platform traffic (someone who found you on TikTok) lands in bio, not a tag

Use tags for impulse, bio for browse.

Also worth knowing: a bio link with clean tracking still tells you which content drives clicks when tag data is thin.

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