<b>Two brands, one platform, your move</b>

<b>Two brands, one platform, your move</b>

Heard this week: a host that acquired a rival last year is finally forcing the migration of the smaller brand's accounts onto its own platform, and the compatibility gaps are real.

This is the moment acquisitions get painful. The two stacks were never identical, so customers face changed PHP handlers, different cron behavior, and rewritten redirect rules. A source tells us the migration tooling is 'mostly automated', which in practice means the edge cases land on you.

Unconfirmed timeline, but consolidation emails are going out in waves.

Watch this: if you're on the acquired brand, snapshot a full backup off-platform before your migration window. 'Mostly automated' is where the off-platform sites get lost.