Myth-bust: "Shorter always converts better"

Myth-bust: "Shorter always converts better"

The 15-second dogma quietly broke. Long-form is winning again — for the right offer.

— The myth: cut everything to the bone, attention spans are dead
— The correction: short wins for low-consideration buys; for anything that needs belief, longer outperforms once the hook holds
— What to steal: don't trim a 90-second winner to 30. Build a separate short instead and let them run in parallel
— Why it works: a considered purchase needs proof, objection-handling, and a turn — none of which fit in 15 seconds

⭐ Pick of the week: the 3-minute "I was skeptical until" format. It earns the runtime by spending it on doubt.