<b>Keep a "ready kit" so you never stall</b>

<b>Keep a "ready kit" so you never stall</b>

The fastest sources have their materials prepped before a query ever lands. They keep a "ready kit" — a small folder of things reporters often ask for. Think of it like a packed gym bag by the door: when it's time, you just go.

What to keep in your kit:

1. A short bio. Two sentences, written in third person, with one number in it.
2. A clear headshot. A simple, well-lit photo reporters can publish.
3. Your exact name and link. Spelled the way you want it printed.
4. Two or three pull quotes. Pre-written quotable lines on your main topics.

When a query fits, you assemble a polished pitch in minutes instead of scrambling. The deadline rewards the prepared.

Think of the kit as removing every excuse to be slow.

Try this today: create one folder and drop in just your two-sentence bio. Add the rest this week. A half-built kit still beats no kit.