27 June 2026
When to follow up, and when to let go New people worry about being a pest, so they never follow up — or they follow up five times. Both hurt. There's a calm middle path. Think of it like knocking on a…
26 June 2026
The subject line is half the battle When you reply by email, the reporter sees your subject line before anything else. If it's dull, your brilliant answer never gets opened. Think of it like the cover…
25 June 2026
Build a reusable pitch skeleton Writing every pitch from a blank page is exhausting, so good outreach people keep a "skeleton" — a fill-in-the-blanks template they reuse. Think of it like a recipe car…
24 June 2026
What to do when you're mentioned but not linked Sometimes a reporter quotes you by name but forgets to link to your site. You got the mention, but not the authority link. Good news: this is fixable, a…
23 June 2026
The one line that proves you're real Reporters can only quote people they can trust, so every pitch needs a "credibility line" — one sentence explaining why you, specifically, would know this. Think o…
22 June 2026
The 3 reasons your pitch got ignored Getting no reply feels personal, but it almost always comes down to a few fixable habits. Think of it like a job application — usually it's not you, it's the forma…
