Spotted: the link-equity move hiding in 301 and expired-domain data

Spotted: the link-equity move hiding in 301 and expired-domain data

Word is the sharper teams aren't just reading live links — they're reading redirects and drops to find equity nobody's using.

— Ahrefs' Best by Links plus the broken-links view exposes dead pages on a competitor's site still holding referring domains — recover-and-redirect targets.
— Majestic's historic index surfaces expired domains in a niche that once had real Trust Flow — the drop-catch play.
— The tell of a rival already doing this: a sudden batch of links from an old, off-topic-but-aged domain feeding their money page via 301.

Reading these tools for what's broken or expired, not just what's live, is where free equity hides. Most auditors never open those tabs. Watch this space.