<b>$0 over the cap</b>
Some categories pay a flat per-item fee with a hard ceiling, not a percentage. Amazon-branded device events and certain promos cap commission regardless of cart size.
Where the cap bites:
— Gift cards: 0% (excluded entirely)
— Some grocery/Prime Pantry: flat low fee
— Alcohol, Amazon Fresh: often excluded or capped
Why it matters for EPC modeling: a page sending high traffic to an excluded category earns near-zero no matter the conversion.
n=4,000 clicks to a gift-card-heavy page: realized EPC $0.02.
So what: read the exclusions list, not just the rate table. A 0%-category page is a traffic donation.
Associates Edge
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<b>$0 over the cap</b>
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