<b>Faking the 'updated' date stopped working. Here's what does.</b>

<b>Faking the 'updated' date stopped working. Here's what does.</b>
Everyone games the timestamp. Google got wise, and so did readers who see 'updated 2 days ago' on identical stale content.
Now I only bump the date when I actually change something material, and I list it:
— What changed and why, in a short note at the top
— New data, new screenshots, removed dead sections
Real freshness signals beat a fake date every time, and the 'what we updated' note builds trust that lifts engagement.
Update for real or don't touch the date.