<b>The number that decides if you're profitable</b>

<b>The number that decides if you're profitable</b>

Domaining profit hides in one boring metric: portfolio holding cost vs. sell-through rate. A grouped way to track it:

<b>Know your two numbers</b>
— Annual renewals total (your burn)
— Names sold per year ÷ portfolio size (your sell-through)

<b>The healthy zone</b>
— Many sustainable sellers run ~1-2% sell-through; if yours is lower, you're collecting, not flipping

<b>The fix is usually pruning, not buying</b>
— A smaller, sharper portfolio with the same sales is more profitable than a bloated one

📌 Pick of the day: write down your total renewal bill once. If it shocks you, the cull is overdue.